98% Indian travellers comment about their interests online!

A whopping 98 per cent of Indian travellers comment about their interests online and Asia- Pacific travellers want more social media and cannot go on holiday without their smartphones and laptops, says a study.

Travellers from Asia-Pacific countries are both most enthusiastic about social media and most attached to their mobile devices in the world, according to Text100’s Digital Index: Travel and Tourism study.

The study, which covered on 4,600 respondents in 13 countries, suggests that Asia-Pacific consumers lead the way in using social media to inspire, purchase and share their travel experiences.

“Widespread Asia-Pacific enthusiasm for social media is definitely not a signal for the travel industry to invest solely in digital,” said Anne Costello, Text100’s Regional Director, APAC.

“Travel and tourism operators need to integrate their traditional and new communications channels, but more importantly they need to focus on delivering content which their customers actually want to receive,” Costello added.

The study also found that 89 per cent of Asia-Pacific travellers use travel apps on their smartphones or tablets while on holiday, primarily for information about local attractions and finding their way around.

This ‘always-on’ tendency, however, means that Asia-Pacific travellers find it harder to switch-off on holiday than any others, 34 per cent use their mobile devices to do work while on holiday, compared to a global average of 22 per cent, the study said.

“As the fastest adopters of digital technology when it comes to travel, Asia-Pacific consumers are experiencing more benefits and challenges alike than the rest of the world.

“As a result, these tech-savvy travellers feel the travel industry needs to do more to keep up with their fast-growing reliance on mobile device and social media as part of the overall travel experience,” it said.

Seventy-two per cent of travellers from Asia-Pacific countries have used social media to inspire at least one element of their recent holidays, compared to only 51 per cent of travellers globally, it said.

Despite this appetite for digital communication, many Asia-Pacific consumers still base travel decisions on more traditional sources of influence. 48 per cent say traditional travel agents still help in planning their holidays, while 57 per cent are influenced by travel TV programmes.

Asia-Pacific countries include India, China, Malaysia, Singapore among others.

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Nokia Lumia 920, 820 coming to India next year!

The new Windows Phone 8 devices by Nokia are probably the most sought after handsets of recent times. There has been a lot of debate as to when the Nokia Lumia 920 and 820 will be launched in India. The brand recently announced that these devices will hit shelves in Singapore on December 8, 2012. This has led to speculations that these handset will make their way to India too, in December. For those looking forward to the new Windows Phone 8 Lumia handsets, our sources have just confirmed that these handsets are not coming to India this year and will be launched only by 2013. As of now, the official date of availability has not been finalised, but in all likelihood, the handsets should be available in January.
Lumia 920 PureView

 

With the prices of the Lumia 920 and Lumia 820 being released, we now have a vague idea about the pricing of the new Lumias when they are launched in India. The Lumia 920 is priced in Singapore at S$899, which roughly translates to Rs 40,750, whereas and the Lumia 820 costs S$699, which roughly translates to Rs 31,700. However, one should not expect the prices to be the same when the handsets come to India—the additional taxes could make the devices cost a bit more.

Image representing Nokia as depicted in CrunchBase

Image via CrunchBase

Nokia has a lot depending on the success of these handsets, and we expect them to launch an aggressive marketing campaign prior to the release of these handsets. 

Nokia first took the wraps off its Lumia 920 at the Nokia World 2012 event in New York City. Featuring a a polycarbonate body, the Nokia Lumia 920 packs in a Snapdragon S4 processor and a PureView sensor. It also comes with the Blink app, which is the smartphone’s Burst mode. The smartphone will feature an LCD display, which is a little better than the HD displays available now.

 

The Nokia Lumia 920 includes the latest Nokia PureView camera, which the company claims captures five times more light than competing smartphones. It gives bright pictures without flash, even indoors and at night. It also features built-in wireless charging, making it easy to keep the battery topped up throughout the day.
 
The Nokia Lumia 820 offers exchangeable covers in a range of colours. Both phones have the option of wireless charging, a sensitive touchscreen and Nokia ClearBlack display technology. The Lumia handsets come with the full suite of Nokia navigation applications, including Nokia City Lens and Nokia Music that streams unlimited music directly to the phone.