YouTube gets sleek new design with cross-site Guide feature to promote subscriptions and channels!!

YouTube has released new features designed to help make it easier for viewers to subscribe and watch channels on its site. Part of this effort is the expansion of its Guide feature, which now reaches across multiple devices. Additionally, the service is rolling out a new look to the site that it says is cleaner and simpler.

With channel subscriptions, YouTube has been focused on helping users to discover new videos. Although rolled out five years ago, it was last year when the company made it easier for people to subscribe by adding the Guide on the homepage.

As you may have seen, when you add subscriptions to your Guide, it shows you videos related to what you’ve seen before. Now, the Guide follows you across all of your devices, including Android, iPhone, iPad, Playstation 3, Google TV, and more — never again will you need to remember what channel had your favorite video.

guide 1 YouTube gets sleek new design with cross site Guide feature to promote subscriptions and channels

There are over 4 billion hours of video watched on YouTube alone each month. Within the last year, the number of users subscribing to channels has doubled, and the company is estimating that an additional 30% rise is to be expected. In other words, managing subscriptions is definitely important.

With over 800 million people visiting the site each month, discovering videos isn’t enough — YouTube is also rolling out a new layout where its “crucial elements” are up front and center: the video is at the top of the page with the subscribe button, social actions, and video info are below it. This places the emphasis on the video content, and nothing else. Your playlists are also available on the right-hand side so you can navigate through other videos as well.

newlook 1 YouTube gets sleek new design with cross site Guide feature to promote subscriptions and channels

It appears that YouTube had been making some design changes to the service for a while now. As TechCrunch reported, a YouTube spokesperson stated that “with more videos coming to YouTube every minute, we’re always experimenting with ways to help people more easily find, watch and share the videos that matter most to them. As always, we’ll consider rolling changes out more broadly based on feedback on these experiments.”

For those participating in the YouTube Creators program, a resource to help users create better content by taking advantage of the service’s tools, there are at least three things to note about what the new design means: the Guide is everywhere and will promote channel activity to fans, the video now becomes center stage on the viewing page, and lastly, it’s now easier for fans to subscribe along with what it calls “enhanced channel recommendations”.

Photo credit: ERIC PIERMONT/AFP/Getty Images

Battlefield 3: Aftermath available for PlayStation 3

DICE has released the latest DLC for Battlefield 3, titled Aftermath. To commemorate the event, the company has released a launch trailer for the DLC that shows some of the fast-paced gameplay in the maps from Aftermath.

The trailer shows nothing new, except for some interesting possibilities in the new maps. One of these possibilities is the ability to fly through half-destroyed buildings if the pilot is good enough. Some gameplay with the new crossbow is also shown. The DLC is now available to Battlefield 3: Premium subscribers on the PlayStation 3. It will be released in December for PC and Xbox 360 players.

Recently, information about the Aftermath DLC was revealed through an interview of DICE’s Niklas Fegraeus. The new maps that will be in the DLC are Markaz Monolith, Epicentre, Talah Market and Azadi Palace.

Markaz Monolith was a financial district before the earthquake that caused the titular aftermath happen. The map is set to have a tower in the middle, where the insides have collapsed. Epicentre is another part of the city, which was a big traffic centre. The area has seen heavy destruction because it was very close to the epicentre of the earthquake. The Talah Market is on the outskirts of the city and has a lot of old architecture. The map has an old village setting that gives contrast to some modern buildings. The Azadi Palace is a large urban landscape and has a parliament building. This gives two different battles going on – one inside the building and one outside.

Aftermath is now available on the PlayStation 3

Aftermath is now available on the PlayStation 3
Earlier this month, DICE had released a trailer that showcased the new weapon that will be in the Aftermath DLC – the crossbow. The crossbow is described by DICE as a weapon made with salvage parts – the weapon of a survivor. The weapon is shown to be incredibly versatile, with uses ranging from regular killing to taking out vehicles like helicopters with well-aimed shots and explosive bolts. Most of the versatility of the weapon comes from the fact that it can have any scope attached to it, as well as the different kinds of bolts you get to use for it.

The different bolts for the weapon include the regular bolt, which is good for close to medium range, a bolt that sweeps a small area and spots enemies for you, as well as an explosive bolt that can take out enemy infantry and vehicles with a bang.

DICE had also revealed details about a new game mode that will be making its way into the Aftermath DLC. DICE producer Craig Mcleod gave an introduction to Aftermath’s new mode.“Scavenger really is born out of the Aftermath theme. We wanted the players to feel like, ‘I’ve just been trapped in this earthquake and I’m not going to have all of my equipment, I’m not going to have everything I used to have.’ So you are literally rising up with a pistol, a grenade and a specialisation.”

Mcleod stresses on the importance of exploration of the map and finding new equipment to help you survive. Weapons are going to be tiered in this DLC, with the lowest tier being occupied by sub-machine guns. These will be easy to find near safehouses. “But as you go up through the levels to level three, then you’re really going to have to risk your life to get them.”