Microsoft Releases Campaign To Ridicule Google!!

Image representing Microsoft as depicted in Cr...

Image via CrunchBase

Image representing Google as depicted in Crunc...

Image via CrunchBase

Microsoft took its rivalry with Google to next level by its latest smear campaign the search giant, saying “Google is a lousy holiday shopping guide.”

Microsoft started the attack on Wednesday with a marketing campaign targeting the recent changes in the way Google operates the section of the search engine devoted to shopping results. This change has made the merchants to pay Google to have their products listed in the shopping section.

In its new ad the Redmond based company contends that the Google’s new approach betrays the longstanding commitment to provide the most trustworthy results on the Wednesday, even if it means some dents into its revenue. To nail its point straight, Microsoft warned the consumers about the risk of getting “scroogled” if they rely on shopping services by Google.

This campaign will be highlighted across media sections, to be telecasted in TV commercials scheduled to run on NBC and CNN and also in the news paper adds which includes The New York Times, The Wall Street Journal and The Washington Post. And the software giant went a step further, displaying its blitz on billboards and on an exclusive new website Scroogled.com.

Google yet remains the dominant search engine and all this deriding campaign by Microsoft point at one thing; its efforts to divert traffic on its own search engine Bing, which stands a distant second. The rivalry may get thicker in coming days.

Google defends its revision as an approach to encourage merchants to provide more comprehensive and accurate information about what they are selling. “I think you just get a well-organized set of product information, ways to buy it, and really have a great experience there,” CEO Larry Page said during a conference call with analysts last month, reports IBN Live.

In a statement, Google said it’s pleased with the responses for its listings of 100,000 sellers. And added Google doesn’t require websites to pay to be listed in its main database, the index that provides results for requests entered into its all-purpose search box.

“Our search results are the best we know how to produce,” Brin and Page wrote in the letter. “They are unbiased and objective and we do not accept payment for them.”

The unexplained part is why Amazon, which offers some of the best deals on web, is not listed in Google’s shopping section of the search page.

“We want consumers to know, in contrast to the route that Google has pursued, we are staying true to the DNA of what a good search engine is really about,” said Mike Nichols, Bing’s chief marketing officer. “We will rank results on what’s relevant to you and not based on how much someone might pay us.”

Danny Sullivan, an Internet search expert and editor of SearchEngineLand.com who has been following Google since its inception, believes Microsoft is highlighting an important issue. “Google deserves to take its lumps on this.” And added “I have been surprised by how little attention this issue has gotten so far because it’s a 180-degree turn for Google.”

Sullivan doesn’t think Bing’s shopping results are pristine either, pointing to its partnership with Shopping.com, which requires the merchants to pay to be in the listings. While all that is true, Bing’s shopping section consists mostly of listings from merchants that haven’t paid for the privilege, said Stefan Weitz, Bing’s director.

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Ericsson sues Samsung over 24 patent infringements!

Even as Samsung’s battle with arch rival Apple continues to swell, the New York Times has reported that the top smartphone maker has been sued by Ericsson for the alleged violation of patents.

Sweden-based Ericsson, a popular company in the mobile phone networking equipment space, has reportedly filed a lawsuit against Samsung Electronics in the US District Court in Tyler, Texas. Ericsson has alleged in its lawsuit that Samsung has infringed on 24 of its software and hardware patents. Reportedly, the alleged violated patents have been deemed important and are part of broad mobile industry standards. These also involve “nonessential patents covering elements of a device’s user interface”. Interestingly, one of the patents in question elaborates upon the software technology that the Swedish company uses to translate speech into digital information and back.

Ericsson sues Samsung over 24 patent infringements

Sued by Ericsson over patent infringements

In fact, this present lawsuit is Ericsson’s second against Samsung in six years.

It has been known that Samsung’s range of phones and tablets use some hardware and software that are developed and patented by Ericsson. The company’s chief intellectual property officer, Kasim Alfalahi, shared that the patents involved in the lawsuit deal with a host of patents involving GSM, GPRS, 3G and LTE mobile phone standards.

Alfalahi went on to share that the company’s earlier agreement for mobile patents with the South Korean giant expired in 2011. There have been negotiations since then, he added, but they bore no fruit.

The report reveals that the lawsuit seeks unspecified damages, and it is to make Samsung feel the heat to negotiate. “In its suit, Ericsson also alleged that Samsung, in a bid to compel Ericsson to lower its royalty demands, had refused to license Samsung’s own industry-standard patents that are essential for modern mobile telephony,” added the report further.

Alfalahi was quoted further, “We have more than 100 agreements with all of the major handset makers. Our way is usually to try to avoid filing lawsuits. We are doing this only as a last resort.”However, Alfalahi refused to reveal if the company had hiked its royalty demands, or by how much.

Samsung, on its part, has shared that Ericsson is seeking a “substantial increase in royalty payments” and has promised to fight. In its statement, the South Korean giant shared that, “This time Ericsson has demanded significantly higher royalty rates for the same patent portfolio. As we cannot accept such extreme demands, we will take all necessary legal measures to protect against Ericsson’s excessive claims.”

Samsung has been a lot in the news lately for its longstanding patent battle with Apple, among other things. The latest in this respect was Apple seeking the inclusion of the Samsung Galaxy Note II to the list of devices that allegedly infringe on Apple’s patents. As per the filings at the San Jose federal court in California, Apple not just wants Samsung’s Jelly Bean-running devices included in the list, but also those running the Ice Cream Sandwich version.