Apple iTunes Debuts In India, Songs From Rs. 7!!

Apple has finally opened the gates of iTunes Store to India. Apple customers in the India can now download, stream or store legal music and video content available in the digital store.

Songs can be bought individually for price ranging from 7 to 15 or can buy as a complete album, starting from 70. The store also offers ability to buy or rent the movies which comes in High Definition and standard version. HD versions of some latest bollywood flicks are available for purchase from 450, while renting the same will cost around 120. The iTunes Store will offer over 20 million songs including international tracks.

Apple has also included Indonesia into the list of iTunes Stores. Even though the company has launched its digital store in many parts of Asia in June, India and Indonesia were left out till now. The company will also offer ‘iTunes Match’ which allows users to store music purchased from sources other than iTunes in Apple’s icloud.

The Cupertino tech giant, which recently started more focusing towards India with its products and services, will face competition in the latest segment from Nokia’s Music Store and Flyte, the digital store from Flipkart.

According to a 2012 report on Media and Entertainment Industry, the Indian music industry achieved a 19% year-on-year decline in sales of physical music which was compensated by a significant jump of 24% year-on-year in digital music consumed last year. The country also has high levels of content piracy.

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98% Indian travellers comment about their interests online!

A whopping 98 per cent of Indian travellers comment about their interests online and Asia- Pacific travellers want more social media and cannot go on holiday without their smartphones and laptops, says a study.

Travellers from Asia-Pacific countries are both most enthusiastic about social media and most attached to their mobile devices in the world, according to Text100’s Digital Index: Travel and Tourism study.

The study, which covered on 4,600 respondents in 13 countries, suggests that Asia-Pacific consumers lead the way in using social media to inspire, purchase and share their travel experiences.

“Widespread Asia-Pacific enthusiasm for social media is definitely not a signal for the travel industry to invest solely in digital,” said Anne Costello, Text100’s Regional Director, APAC.

“Travel and tourism operators need to integrate their traditional and new communications channels, but more importantly they need to focus on delivering content which their customers actually want to receive,” Costello added.

The study also found that 89 per cent of Asia-Pacific travellers use travel apps on their smartphones or tablets while on holiday, primarily for information about local attractions and finding their way around.

This ‘always-on’ tendency, however, means that Asia-Pacific travellers find it harder to switch-off on holiday than any others, 34 per cent use their mobile devices to do work while on holiday, compared to a global average of 22 per cent, the study said.

“As the fastest adopters of digital technology when it comes to travel, Asia-Pacific consumers are experiencing more benefits and challenges alike than the rest of the world.

“As a result, these tech-savvy travellers feel the travel industry needs to do more to keep up with their fast-growing reliance on mobile device and social media as part of the overall travel experience,” it said.

Seventy-two per cent of travellers from Asia-Pacific countries have used social media to inspire at least one element of their recent holidays, compared to only 51 per cent of travellers globally, it said.

Despite this appetite for digital communication, many Asia-Pacific consumers still base travel decisions on more traditional sources of influence. 48 per cent say traditional travel agents still help in planning their holidays, while 57 per cent are influenced by travel TV programmes.

Asia-Pacific countries include India, China, Malaysia, Singapore among others.

|| Atithi Devo Bhava || 6.31 mn foreign tourists arrived in India in 2011!!

 

The number of foreign tourist arrivals (FTAs) in India in 2011 was 6.31 million which was up from the previous year’s figure of 5.78 million and 5.17 million arrivals in 2009.

In a written reply in Rajya Sabha, Tourism Minister K Chiranjeevi also said that the working group on tourism for the 11th five-year plan had set a target of 10 million international visitors by 2011.

 

To another question, he said that the foreign exchange earnings in India through tourism during 2010, 2011 and January to October 2012 were Rs 64,889 crore, Rs 77591 crore and Rs 74,215 crore respectively.

Responding to another question, Chiranjeevi said that the Haryana government had informed that it had decided to upgrade the Surajkund Fair to Surajkund International Crafts Fair in 2013.