You would have often wondered about all that glossy, snazzy and tempting ads’ credibility on what they carry about products they are trying to convince us for a buy. And then there are some others who felt much cheated about the products not delivering on what they were actually depicted in ads and went forth to sue the manufacturing company. Read on to know 8 such companies who got sued for lying in their advertisements.
#8 Classmates.com: Will find your classmates
Before Facebook, people got frenzy about signing up on Classmates.com to catch up with their old high school friends and flames.
The site eventually introduced a “Gold” membership, which allowed members to email their old friends. Anthony Michaels was lured into this offer after the site sent him an email saying that an old friend was trying to contact him, but it turned out to be a marketing ploy. So Michaels filed a class action lawsuit for false advertising against Classmates.com and he got $9.8 million in 2010.
#7 Lawyer hate his new Microsoft Surface and said the company cheated
A California lawyer is so upset with hisSurface tablet, that he’s suing Microsoft for alleged false advertising, reports Business Insider.
Andrew Sokolowski, when he began to load his tablet with music and Word documents, claimed that the advertised 32 gigabytes of storage actually was 16 GB of free space. So he knocked on Los Angeles Superior Court for justice.
However Microsoft warns of this issue on its website, stating, “The 32 GB version has approximately 16 GB free hard disk space, as some of the disk space been used by built-in apps and by the Windows features that can help you protect and recover the stuff you store on your Surface.”
# 6 Apple sued over Siri ‘false advertising’
A New York guy got miffed by Siri’s voice assistant being useless contrary to the ads which presented it as the answer to all ills, so he sued Apple, reports TGDAILY.
Frank Fazio said he bought his iPhone 4S, tempted by advertisements that showed Siri doing everything from finding restaurants to teaching guitar chords.
“To the detriment of Plaintiff and the putative class, defendants’ marketing campaign has succeeded,” read the law suit. “Plaintiff would not have paid the price he paid for the iPhone 4S, if he had not seen these representations,” it added.
Fazio said that he was deeply disappointed when he asked Siri for directions; it either failed to understand or, after a long delay, gave the wrong answer.
“Defendant’s advertisements regarding the Siri feature are fundamentally and designedly false and misleading,” he claims.
According to the lawsuit, Apple never made it clear that the scenes depicted in its ads were ‘fiction’. And so Fazio wanted ‘compensatory damages, statutory damages, restitution, and all other forms of monetary and non-monetary relief recoverable under California law’.
#5 Electric shocks
Dr. Clark’s Zapper, is a frequency generator which was alleged to kill pathogen by Zapping at the actual resonant frequency of each and every Parasite, Virus and Bacteria. The company made a series of ridiculous claims that its supposed parasite-killing zapper could also cure cancer and AIDS.
Hulda Clark‘s book states “The Cure for all Cancers,” states: “All cancers are alike. They are all caused by a parasite. A single parasite! It is the human intestinal fluke. And if you kill this parasite, the cancer stops immediately.”
The Swiss-based company agreed to pay U.S. citizens refunds in 2004, and FDA (Food and Drug Administration) termed the device “fraudulent”.
The car making biggie got sued for lying about Elantra’s fuel economy “The 40 mile per gallon Elantra” as stated in its ads. The suit claimed that it deceived customers in regard to gas mileage claims.
#3 L’Oreal’s face cream
The U.K.’s Advertising Standards Authority banned this ad for being “misleadingly exaggerated” due to excessive photoshopping and also for the caption “Will make you look as good as Photoshop can”
#2 Wearing sneakers makes you skinny
Skechers, the manufacturer of the sneakers used celebrity Kim Kardashian, for its Shape-up sneakers, claiming that you only had to tie your shoes to lose weight.
The Federal Trade Commission (FTC) disagreed, and the shoe company ended up paying a whopping $40 million in settlement.
Listerine claimed to be a medicine to cure-all since 1921. Common colds, sore throats, dandruff, and also acting as an after-shave tonic, an antiseptic for bruises, and many more were in its cure all its.
In 1975, the Federal Trade Commission ruled that the ads were misleading and slapped the company with a $10 million fine, stating: “contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity.”
Sacramento Superior Court alleged that the automaker’s ad for its Elantra model was disingenuous because it included the phrase filed by Consumer Watchdog, and lawsuit also accuses Hyundai of attempting to manipulate customers through its ads.